Print / Paper / Matt Board Resources

Here are a list of various print resources available to you.

Retail (contact your area retail store for pricing)
Office Max $
Staples $
FedEx Office $$ (24 hours)
Collins Digital $$
Preprint $$$
Imagers $$$

Campus (EPSON printers are available for your use. You will need to bring your own paper)
Digital Aquarium $  (2nd floor)
4th floor lab (Arts and Humanities Building) $

$$$ – Can be expensive
$$ – Moderate pricing
$  – Affordable

Recommended Inkjet Printers for sale

Epson Stylus Photo 1400 Wide Format Photo Printer
Wide-format photo printing – up to 13″ x 19″
Up to 5760×1440 optimized dpi.
Print a bordeless 8″x10″ photo

Epson Stylus Photo R1900 Photo Printer
Prints up to 13″x19″, plus DVD/CD discs
High-resolution printing shows vivid details
Prints an 8″x10″ photo
$393.00 (mail in rebates)

Check out the EPSON Clearance Center. Sometimes you can find similar models that are refurbished or on clearance.

Paper Resources
Sam Flax (EPSON inkjet paper, color laser paper, expansive specialty paper)
Office Depot / Office Max / Staples  (Color / BW laser paper, inkjet paper, specialty paper)

Mounting Boards
Visit Sam Flax or any local arts and craft retailer to purchase your black of white mounting boards. Have them trimmed down to 15 x20. You will need about 10  boards for this class.

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Paul Rand

Paul Rand

Paul Rand was a well-known American graphic designer, best known for his corporate logo design, including the logos for IBM, UPS, Enron, Westinghouse, ABC, and Steve JobsNeXT. He was one of the originators of the Swiss Style of graphic design.

Rand was educated at the Pratt Institute (1929–1932), Parsons The New School for Design (1932–33), and the Art Students League (1933–1934). From 1956 to 1969, and beginning again in 1974, Rand taught design at Yale University in New Haven, Connecticut. Rand was inducted into the New York Art Directors Club Hall of Fame in 1972. Rand died of cancer in 1996.

The reputation Rand so rapidly amassed in his prodigious twenties never dissipated; rather, it only managed to increase through the years as the designer’s influential works and writings firmly established him as the eminence grise of his profession.

Although Rand was most famous for the corporate logos he created in the 1950s and 1960s, his early work in page design was the initial source of his reputation. In 1936, Rand was given the job of setting the page layout for an Apparel Arts magazine anniversary issue. “His remarkable talent for transforming mundane photographs into dynamic compositions, which [. . .] gave editorial weight to the page” earned Rand a full-time job, as well as an offer to take over as art director for the Esquire-Coronet magazines. Initially, Rand refused this offer, claiming that he was not yet at the level the job required, but a year later he decided to go ahead with it, taking over responsibility for Esquire’s fashion pages at the young age of twenty-three.

Indisputably, Rand’s most widely known contribution to graphic design are his corporate identities, many of which are still in use. IBM, ABC, Cummins Engine, Westinghouse, and UPS, among many others, owe their graphical heritage to him, though UPS recently carried out a controversial update to the classic Rand design. One of his primary strengths, as Maholy-Nagy pointed out, was his ability as a salesman to explain the needs his identities would address for the corporation.

Rand’s defining corporate identity was his IBM logo in 1956, which as Mark Favermann notes “was not just an identity but a basic design philosophy that permeated corporate consciousness and public awareness.” The logo was modified by Rand in 1960, and the striped logo in 1972. Rand also designed packaging and marketing materials for IBM from the early 1970s until the early 1980s, including the well known Eye-Bee-M poster. Ford appointed Rand in the 1960s to redesign their corporate logo, but afterwards chose not to use his modernized design.

Although his logos may be interpreted as simplistic, Rand was quick to point out in A Designer’s Art that “ideas do not need to be esoteric to be original or exciting.” His American Broadcasting Company trademark, created in 1962, epitomizes that ideal of minimalism while proving Rand’s point that a logo “cannot survive unless it is designed with the utmost simplicity and restraint.” Rand remained vital as he aged, continuing to produce important corporate identities into the eighties and nineties with a rumored $100,000 price per single solution. The most notable of his later works was his collaboration with Steve Jobs for the NeXT Computer corporate identity; Rand’s simplistic black box breaks the company name into two lines, producing a visual harmony that endeared the logogram to Jobs. If ever there was a pleased client, it was indeed Steve Jobs: just prior to Rand’s death in 1996, his former client labeled him, simply, “the greatest living graphic designer.”

Visit the official Paul Rand website to learn more about his contributions.

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Special Guest: John Hartwell

John Hartwell

September 8th, Room 211
Lecture at 2:30 pm and 5:30 pm

Creative Director, John Hartwell of Hartwell Studio Works will lead us into discussion on the creative process of developing his award-winning identities.

John Hartwell graduated from Trinity University in San Antonio with a BA in Art. After spending time in Austin as an illustrator and cartoonist, John moved to Atlanta to complete a graphic design portfolio at Portfolio Center.

In his 15-year career, John has worked on a wide variety of design and illustration projects, including logos and identities, print and publications, packaging, animation, web, trade shows and exhibitions. Notable clients include the Australian Rugby Union, The Coca-Cola Company, The Ford Motor Company, The Kellogg Company, The Home Depot, M&M/Mars, Samsung Electronics, and The World Taekwondo Federation.

In addition to his regular design and illustration work, John is also an instructor at Portfolio Center, teaching popular classes in logo design, sports branding and illustrated storybook design, among others. He is a member of the American Institute of Graphic Arts and Toastmasters International, and has a prized collection of baseball bobbing-head dolls, one for each major league ballpark visited. Ten down, twenty to go.

Visit Hartwell Studios Works.

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IKEA Changed It’s Identity

Take a few minutes to search and review articles posted online about the drastic change in IKEA brand identity The question is, “Why did IKEA change it’s identity, and why has it sparked such a huge debate within the design community?”

We will discuss this global design change next time we meet.

Review date: August 30, 2010

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Project: Personal Logo

Create a distinctive logo that communicates both your initials and expresses some aspect of yourself. The logo should work both in black only and in color. This project will involve extensive sketching by hand and introduce the basics of Adobe Illustrator.

10.75″ x 16.75″ flush-mounted color and black / white logos. Printed on bright white bright white paper. No gloss paper, multi-use paper, or copier paper.

Grade 15% (concept, execution, range of ideas, following instructions, presentation/craft)

Final Crit: September 15th (Deadline extended to September 20th)

Download kick-off presentation (5.5 MB)

What Makes a Good Logo
The Logo Design Process From Start to Finish
How to Design a Logo
Bad Logos

Design Inspirations
Saul Bass
Paul Rand
Jessica Hische
Logo Lounge
Gardner Design
Tuwi Design

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Assn: What is Graphic Design?

What is Graphic Design?

Objective. The subject graphic design seems to have wavering fascination from desktop publishing, WYSIWYG tools, and template systems. This assignment begins the discovery process of understanding the subject of graphic design. The objective of this assignment is to get design students actively thinking and learning about the profession, the science of communication, the creative process, and career opportunities. Students are encouraged to explore online and find credible sources on this subject matter.

Requirements. One page document. Font: 11 point, Times New Roman or Arial. Single Spacing. Left and right margins, 1.25″. Top and bottom margins, 1″.

Due. Wednesday, August 25th

Grade. 5% (Written requirements, subject articulation, and active participation)

Download class presentation (383 KB)

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