IKEA Changed It’s Identity

Take a few minutes to search and review articles posted online about the drastic change in IKEA brand identity The question is, “Why did IKEA change it’s identity, and why has it sparked such a huge debate within the design community?”

We will discuss this global design change next time we meet.

Review date: August 30, 2010


About alblabblog

Georgia State University, School of Arts and Design. Introduction to Graphic Design, GRD 3000. Instructor: Albert Whitley
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